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Danai Pathomvanich Dec 4, 2015 Despite constant calls to rebalance China’s export-driven economy into more of a consumption-driven economy, China’s consumers will still power global growth in the next decade. In their recent best seller, “The one hour China book”, Jeffrey Towson and Jonathan Woetzel said China’s consumer story is awesome in spite of public…

Danai Pathomvanich Dec 4, 2015 Although China is often viewed as a country that copies western innovations, it’s future growth will be depend on how it optimizes its innovative strengths. A recent McKinsey Quarterly article “Gauging the strength of Chinese innovation” by Jeongmin Seong and Jonathan Woetzel outlines how China must be use innovation to…

Danai Pathomvanich Oct 19, 2015 A recent Altagamma Foundation joint study with McKinsey showed that three out of four luxury purchases, even if they still take place in stores, are influenced by what consumers see, do and hear online. Today, for many luxury product manufacturers, the question is no longer if and when they should…

Danai Pathomvanich Oct 19, 2015 Brandtech, the harnessing of brand network effects by leveraging technology to build large, passionate online communities around consumer products is now becoming a reality. Initially, the network was used by internet companies to drive their successes. However today, many high-growth consumer brands are using innovative new techniques built around social…