Danai Pathomvanich May 4, 2016 China, the world’s largest and fastest-growing e-commerce market is creating huge opportunities for companies that act quickly. A recent McKinsey article “How savvy social shoppers are changing China’s e-commerce” said that as e-commerce penetration rates plateau in high-tier cities, online shopping among consumers in low-tier cities is quickly rising. “Our…
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Chinese low-tier city shoppers changing e-commerce
